Enterprise Culture , as a history cause and spirit strength to develop enterprise continuously, supports the development of Jinchuan company for 40 years. with the progress of the age, it is passing and changing. And Jinchuan also hammer-hardens and develops in the history's variance.
　　 Today, half of Jinchuan's culture is inheritance.The working style of being tough and simple,being serious in working,being practical and realistic,being patriotic and going all out in work has been the strength to push Jinchuan going forward continuously.
　　 Today's market economy is called service economy,information economy. The former is service and the latter innovation .Surrounding the two features , the company builds our own enterprise culture elaborately while continue to develop the fine manner of the predecessor.
　　 The concept of service has been accepted by all the staff. The staff service customers external and the colleagues internal, therefore the customers become our cooperators,such as the cooperation between soft ferrite device factory and Huawei and the colleagues become intimate comrades with mates relation .The service attitude brings us customers and buildups our centripetal force and the enterprise's core competing strength.
　　 Innovation requires learning and creating. The company builds studying atmosphere actively for the staff and offers study opportunities for the staff.The company has successively organized training for managing longevity and job technology for nearly a thousand staff which heightens the whole diathesis of the staff and the competing strength of the enterprise .The development of enterprise needs creativity and Jinchuan company encourages staff to work creatively and assorts with relative system.The reasonable suggestions of the staff have been adopted and the inventions in practical work have been rewarded.
　　 Both service and innovation, they base on human resource .The the culture and spirit of enterprise should be exhibited by every staff and the staff represent the image of the enterprise.Jinchuaners insist on honesty and earnest and the products of Jinchuan are high quality and enjoy a high reputation.
　　 We inherit the good tradition of the predecessors and hammer-harden under the tenet of service and innovation .Thus, training the new Jinchuaners and establishing the enterprise culture in new age. Today's Jinchuaners possess earnest working attitude,staunch spirit,practical principle,patriotic morality,service first concept,studying power and honest credit which make us keep strong spirit power in such a rivalrous day.So,we have confidence in believing that Jinchuan's future is full of hope.